The Concept of Strategic Renewal Strategic Renewal is the process of change and the outcome of adjustment in strategic direction that have the potential to determine the long-term competitiveness of a firm. The objective of strategic renewal is to provide a strategic fit between a firm's internal capabilities and shifts in the external environment involving technology, markets, industries and the economy that require a change in the status quo of conducting business. Two Types of Strategic Renewal Incremental renewal : based on a series of regular minor adjustments in the firm in order to alleviate external pressures . This is an evolutionary process of survival that maintains the firm's operations and improves its chances of survival. Gradual change and adaptation, when carried out effectively, empower organizations to cope with changes as they occur. They reduce the pressure to go through more radical more difficult transformations later on. The principle is...